Zora Takes Off, Up 30% In 3 Days: Will Their Pivot To Creator Coins Pay Off?

Zora is reinventing NFTs by pivoting to an on-chain social network that rewards content creators. The native token is up 30% from May 2025 lows, and might spike to April highs.

In the crypto world, projects must innovate, release new features, and consistently meet the demands of their user base. Uniswap demonstrated how innovation can pay off. After introducing decentralized liquidity pools and enabling non-custodial token swapping, DeFi exploded, now commanding billions.

Surprisingly, while DeFi reached new heights and secured its place in history, NFTs, despite introducing groundbreaking ideas and features that could revolutionize gaming and the creative space, were decimated by the crypto winter of 2022 and have yet to recover.

Mega NFT projects that processed billions weekly during the last crypto boom are now shadows of their former selves. OpenSea, Rarible, and thousands of NFT products generate only a fraction of their peak volumes. Some NFT-focused projects have faded and are nowhere near the top 100.

(Source)

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Zora Is Evolving, Changing Tact

Zora rose to prominence in January 2021, aiming to empower creators through NFTs.

Now, the project is reinventing itself, acknowledging that while NFTs have potential, following trends can be strategic.

Zora is introduced tradable “coins” and evolving from an NFT marketplace into an on-chain social network.

The ZORA token, surprisingly running on Base rather than its Ethereum layer-2, is among the top gainers, outperforming even some of the best Solana meme coins.

As interest in content coins grows, ZORA could extend gains.

From the daily chart, ZORA is up 30% from May lows. The rapid expansion on June 4 could lay the foundation for prices to break above $0.014, confirming early May gains.

Per MEXC data, the token spiked to $0.041556 on April 23 before cooling to $0.008916 and recovering to spot rates.

(Source)

Technically, the uptrend remains.

If yesterday’s demand spills over, ZORA could break above local resistance, increasing its already high odds of becoming one of the best cryptos to buy in June.

Will Focus on Content Creation Drive Demand and Pay Off?

The pace of this growth depends on whether the trading and crypto communities embrace Zora’s reinvention and focus on rewarding creators.

In February 2025, Zora expanded to become an on-chain social media network on Base, emphasizing content monetization and community engagement to capture a share of the burgeoning attention economy.

Zora is a new way to be online and make money

+ Post videos or images to create coins
+ Earn each time your posts are traded
+ Discover and support new creators
+ Cash out whenever you want

Download in the App Store and Google Play pic.twitter.com/b9QnO7TNqt

— zora (@zora) June 2, 2025

To this end, Zora developers released the Coins Protocol, enabling users to mint posts from decentralized social apps like Farcaster into ERC-20 tokens. These tokens can be listed on platforms like Uniswap, with issuers setting the initial price while market forces determine the eventual value.

Posts on Zora are now instantly tradable coins.

+ Each post is a coin with a supply of 1 billion
+ Creators automatically receive 10 million coins at launch
+ Creators earn 1% of every trade

Coin it. Trade it. Discover the value of your posts. pic.twitter.com/oAdBde1aWv

— zora (@zora) February 21, 2025

The Coins Protocol blends crypto with the financial mechanics of centralized social media platforms like TikTok, encouraging creators to tokenize content and get paid.

As of late May 2025, Zora ranked among the top 100 social apps in the United States on the App Store. Users are now paid to scroll on the Zora app, where they can also easily buy stablecoins like USDC and other tokens.

Zora is climbing the App Store rankings for social.

Currently at #110 pic.twitter.com/aIPVUyOsWY

— jacob (@js_horne) May 29, 2025

Additionally, the release of the AI-driven Canvas creation tool, the expansion of video file size to 6 GB, and the “Coined It” feature in late May 2025 are driving attention to the project.

Lol, Balaji Srinivasan just tokenized the cover of The Network State book.

> $5M market cap already. pic.twitter.com/gIgsh0Oc0H

— Balea (@BaleaBTC) May 26, 2025

On May 25, Balaji Srinivasan tokenized the cover of his book, The Network State, on Zora.

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