Paris-based Blockchain Group, the Blockchain Treasury, announced a plan to raise $340 million on 9 June 2025. This follows its recent purchase of $68 million worth Bitcoin. As of June 2025, the company holds 1471 BTC – a significant position for a European entity – as it doubles down on its Bitcoin strategy in Europe.
Notably, the planned $340 million capital raise could potentially add over 3100 BTC to the company’s treasury.
Much like Michael Saylor and Strategy, the Blockchain group is positioning itself as Europe’s first dedicated Bitcoin treasury firm, having started its BTC acquisition program in November 2024.
French company The Blockchain Group to raise €300 Million to buy more Bitcoin 
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— Fxalexg
(@fxallex) June 10, 2025
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Blockchain Group Adopted Bitcoin Strategy In November 2024
“TBG is focused on increasing BTC per fully diluted share over time,” the company revealed about its Bitcoin strategy.
Furthermore, the company said that the launch of its BTC strategy is “supporting TBG’s recapitalization.”
The company’s strategy is inspired by the at-the-market (ATM) programs. They are commonly used in the US, which allow for flexible and ongoing equity issuance.
Through a partnership with asset manager TOBAM, Blockchain Group will enable daily subscription of its ordinary shares after market close.
“TOBAM is an asset management company providing innovative investment solutions and is an investor in the Company (on behalf of the funds it manages or clients under discretionary mandates),” said the Blockchain Groups’ press release. “The Program allows TOBAM, on a daily basis, to subscribe to ordinary shares of the Company by submitting a subscription request after market close.”
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Key Takeaways
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Blockchain Group’s bold move to raise $340 million for further Bitcoin purchases highlights the growing institutionalization of crypto in Europe.
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Blockchain Group’s announcement comes amid a steady rise in crypto adoption across Europe. A recent study revealed that only 40% of European financial institutions currently have, or have had, investments in any type of cryptocurrency, indicating significant room for growth.
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