MetaMask, the world’s most popular crypto wallet developed by Consensys, is preparing to launch a large-scale rewards program aimed at boosting user engagement and strengthening its position in decentralized finance (DeFi). The MetaMask airdrop initiative will distribute over $30M worth of LINEA tokens in its first phase, as part of a broader plan to introduce a long-term incentive system for wallet users.
According to Consensys, users will earn points by participating in everyday wallet activities, such as referrals, using the mUSD stablecoin, joining partner events, and performing token swaps or bridge transfers through MetaMask.
The rewards will primarily come in the form of LINEA tokens, native to Consensys’ Layer 2 network, Linea, which launched earlier this year alongside a 9.4Bn token supply.
gm foxes 
Yes, a rewards program is on the way. 
Any of the details you've previously seen/heard are not indicative of what is to actually launch. Let's talk a little bit about what the actual MetaMask Rewards program WILL be.
This program will yield referral rewards, mUSD…
— MetaMask.eth (@MetaMask) October 4, 2025
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MetaMask’s Reward Plan – OG Users Express Frustration Over “Point Farming”
The company states that the program is designed to reward loyalty and participation over time, rather than just short bursts of activity. MetaMask also confirmed that the upcoming MASK token, its long-anticipated native asset, will likely play a key role in the future of this reward system, connecting both governance and incentives under a single framework.
MetaMask officials clarified that this is not a one-off mining or airdrop event. Instead, it’s part of a sustainable model meant to recognize user contributions across various DeFi actions and interactions. Still, the move has sparked mixed reactions within the crypto community.
While some see the program as a positive step toward a more decentralized and user-driven MetaMask, many long-time users have voiced frustration. Several early adopters argue that they helped build MetaMask’s network effect by paying high gas fees and using the wallet during the early DeFi and NFT booms of 2020 and 2021, yet never received meaningful recognition.
Are you kidding ? In 2020 and 2021, the #nft whales paid millions of dollars in fees through ur wallet, and you didn't reward them. Now you want traders to apply a point collection system through trading and exchange operations. It's a ridiculous farce.@MetaMask #CryptoRewards pic.twitter.com/jrXxo0ej0u
— Firas.eth (@Firasnft) October 4, 2025
Others shared similar concerns, suggesting that the new point-based system favors short-term “farmers” over actual long-term users.
This skepticism reflects a growing divide between early supporters who expect retroactive rewards and newer users who are comfortable with modern reward systems that mirror loyalty programs in Web2 applications.
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Consensys’ Decentralization Vision
Despite criticism, Consensys and MetaMask leadership maintain that this program represents a necessary step toward decentralization and user ownership. Joseph Lubin, Ethereum co-founder and Consensys CEO, said the rewards program fits the company’s long-term strategy to make MetaMask community-driven rather than corporate-controlled.
MetaMask is building the future of personal finance. We’re creating an experience that rewards people for how they already use MetaMask through meaningful incentives, perks, and referrals. This is just the first step toward a much larger evolution—one that deepens how MetaMask connects and empowers its community.
Lubin added that future reward seasons will give more weight to consistent activity and loyalty, suggesting that long-time users could still gain benefits over time as the program expands.
MetaMask’s newly launched mUSD stablecoin, issued by Bridge (a Stripe subsidiary), already has over $87 million in circulation. The token is expected to play a central role in the rewards system by linking DeFi transactions and potential governance features through the upcoming MASK token.
The team has yet to share exact details about the point system, including whether it will include regional restrictions or anti-sybil protection measures to stop multi-account farming. More information is expected in the coming weeks.
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MetaMask Airdrop Dilemma: How Can Rewards Be Fair for Both Early and New Users?
For long-time users, the hope remains that MetaMask’s eventual MASK token launch will include some form of retroactive reward for early contributions—whether through past transaction volume, historical swaps, or wallet age. For new users, the rewards system offers an entry point to earn LINEA tokens simply by engaging with the ecosystem.
MetaMask now stands at a crossroads. Its $30 million reward rollout may drive new adoption and bridge Web3 loyalty with real incentives, but it also raises important questions about fairness, recognition, and how crypto projects should value their earliest supporters.
Whether MetaMask manages to balance both sides (rewarding the pioneers while expanding to a new generation) will likely define how the wallet evolves from a simple crypto tool into a fully community-owned DeFi platform
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Key Takeaways
- MetaMask is launching a major rewards initiative that will distribute over $30 million in LINEA tokens, marking the first phase of the long-awaited MetaMask airdrop and loyalty system.
- Long-term MetaMask users argue that early adopters who paid high gas fees and supported the wallet during the DeFi and NFT boom deserve priority in the MetaMask airdrop over short-term farmers.
The post MetaMask Airdrop? MM Reveals $30M Reward Scheme As Distribution FOMO Ramps Up appeared first on 99Bitcoins.
