World Liberty Financial, the crypto venture tied to the Trump family, has begun purchasing its own token. The buys are coming directly from the open market.
During the past 12 hours, the project has spent approximately $10M to acquire a little over 59M WLFI tokens via CoW Swap, a decentralised exchange, according to on-chain transaction data.
The move follows a proposal in September that authorised the platform to use revenue it earns to buy back and permanently burn WLFI tokens.
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Why Has WLFI’s Buyback Failed to Lift Its Price So Far?
Despite the activity, the repurchases have failed to trigger a broader shift in market sentiment so far, with WLFI gaining +4% over the last 24 hours. The token remains roughly 50% below its September all-time high.
World Liberty Financial operates as a decentralised finance protocol with stated plans to roll out digital lending, borrowing, and exchange services built around its USD1 stablecoin.
The project faced heightened scrutiny earlier in November after an investigation by 60 Minutes linked a $2Bn investment agreement between crypto exchange Binance and Abu Dhabi-based investment firm MGX to the recent presidential pardon granted to former Binance chief executive Changpeng Zhao.
According to critics, the transaction, which was settled using World Liberty Financial’s USD1 token and propelled the asset into the ranks of the world’s 10 largest stablecoins by market value, was structured as part of a quid pro quo tied to Zhao securing the pardon.
Binance chief executive Richard Teng and Zhao’s legal representative, Teresa Goody Guillen, have both rejected the allegations, saying the exchange did not take any steps to support or inflate demand for USD1 ahead of Zhao receiving clemency.
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WLFI Price Prediction: Is WLFI’s Token Buyback A Short-term Price Boost or a Warning Sign For Traders?
World Liberty Financial (WLFI) has started buying back its own token from the open market, with the transactions carried out openly on-chain.
As per Lookonchain data, over the past five hours, the project spent about 7.79M USD1 to purchase roughly 46.56M WLFI tokens.
WLFI(@worldlibertyfi) is buying back $WLFI on-chain.
Over the past 5 hours, they have spent 7.79M $USD1 to buy 46.56M $WLFI at $0.1674 avg.https://t.co/tVqGcW4943 pic.twitter.com/GSMeZc5vSK
— Lookonchain (@lookonchain) November 26, 2025
The average price paid was $0.1674 per token. Wallet data shows the purchases were made through several separate market buys, not one large trade, suggesting a steady accumulation rather than a single block order.
Despite the buying activity, the price has shown limited follow-through. A chart shared by crypto analyst Marzel shows WLFI losing momentum after a small bounce from its November lows.
On the daily chart, the token has moved back into a supply area between $0.17 and $0.23. This zone that previously rejected price during the broader downtrend.
Recent candles show weaker upside pressure and repeated failures to break higher. This indicates that sellers remain active at these levels.
“The structure looks more like a bounce into resistance, not a full trend change,” Marzel said. He added: “$WLFI trending everywhere… I see a nice short setup with clear invalidation… Going against the crowd.”
Momentum signals are now flattening as price trades near the top of a tight range. This is increasing the risk of a pullback toward support around $0.15.
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The post World Liberty Finance Buy Backs Continue: WLFI Price Prediction as Devs Double-Down on Deflation appeared first on 99Bitcoins.
